Welcome to the second iteration of Life on the Line!
10 unique artworks about mental health will be exhibited on the TTC Subway (Line 1) from November 16th, 2020 - January 16th, 2021.
10 works of art selected through a 'call for submissions' process will be displayed to share unique perspectives on mental health.
Prints of the selected works will be be available for sale in our e-commerce store, where 75% of all sales will be donated to the CMHA Holiday Gift Program.
+ Reached over 7.3 million people over the duration of the campaign
+ Project was covered by CBC, Globe and Mail, Toronto Star, NOW Toronto, Spacing Magazine, Global News Radio, and others
+ Sold almost all original works at the launch party (where 50% was donated to CMHA Toronto, other 50% paid to artists)
+ Increased donor engagement for CMHA Toronto
+ 198,682 unique social media engagements