_ed.png)
SOURCE: Mental Health Commission of Canada
AS SEEN IN...
#WECREATE
We took all our favourite things about fundraisers (art, education, and events) and combined them to create Life on the Line, which is raising awareness and funds for Canadian Mental Health Association (CMHA) Toronto youth mental health programs.
An art fundraiser of limited edition prints will coincide with Mental Illness Awareness Week (October 2nd - 8th, 2022) and aims to raise over $50K for youth mental health programs in Toronto.
The digital campaign will produce youth mental health educational assets and resources informed by youth and CMHA Toronto staff.
The launch event will provide an additional fundraising opportunity, and will include: a silent auction for CMHA Toronto, youth artist exhibition, live music/painting, and more.
Reached over 8.5 million people in 2020-21
ART FUNDRAISER
An online time-limited (October 7th - 9th, 2022) art fundraiser of editioned works by notable Canadian artists will raise money for youth mental health programs run by the Canadian Mental Health Association (CMHA) Toronto.
"Midnight" by Alex Garant, Life on the Line 2018-19
ARTISTS
Editioned prints by notable Canadian digital and traditional artists will be sold in a time-limited format. What we sell, we print. The number of prints sold within 48-hours will determine the edition size.
Artists determine what percentage of their works sold will be donated to CMHA Toronto, and how much they are paid. It is important to us to support artists and charities.
Be the first to know which artists will be participating by signing up for our bi-weekly newsletter.
FUNDRAISER
Canadian Mental Health Association (CMHA) Toronto was established in 1953 to promote positive mental health for all. It is the largest service-based mental health organization in Canada.
The organization operates through 14 sites across the city, employing over 350 full-time staff and serving over 10,000 individuals each year.
10-20%
3.2 million
3rd highest
WHY YOUTH MENTAL HEALTH?
youth suicide rate in the industrialized world
of Canadian youth are affected by mental health disorder
12-19 year olds in Canada are at risk for developing depression
65% increase in sales in 2020-21 from previous year
EDUCATIONAL CAMPAIGN
Life on the Line be publishing a video interview series and articles discussing the complexity and intersectionality of youth mental health.
INTERVIEW SERIES
We are exploring intersectional youth mental health with advocates, experts, and front line workers through a video interview series on Youtube.
ARTICLES
Inviting people with lived experience, subject experts, and professionals to share personal stories and articles about specific mental health disorders.
RESOURCES
Collaborating with CMHA Toronto to produce a series of resources for youth, including guides, how-to's, and resource lists.
Do you want to contribute content to this campaign?
Youth mental health education facilitates:
INCREASED AWARENESS
Understanding what mental health is and how to maintain positive mental health can lead to early intervention.
COPING SKILLS
Learning how to manage stress and develop healthy coping mechanisms can reduce the severity of mental health disorders.
EARLY INTERVENTION
Ability to spot early warning signs in yourself and others can reduce the severity of a mental health disorder.
REDUCED STIGMA
Normalizing conversations surrounding mental health can help reduce stigma and lower risk of suicide.
EVENT
The launch event on Thursday, October 6th will include early access to artworks in the fundraiser, a youth exhibition, silent auction, live music and painting, and more.
EARLY ACCESS
Event attendees and ticket holders will have early access to the print fundraiser at the event before it goes live to the public on October 7th at 9:00AM.
YOUTH EXHIBITION
A curated youth artist exhibition (ages 10-24) will be on display during the event. Youth artists will submit work through a call for submissions, and will be available for sale where 50% will be paid to the artist and 50% will be donated to CMHA Toronto.
LIVE MUSIC & PAINTING
The event will be hosted by a local DJ, and will have live painting by local artists. Drinks and hors-d'œuvres are included in the ticket price.
SILENT AUCTION
Thanks to the generosity of local businesses, a selection of experiences and items will be available in a silent auction where 100% of all proceeds will be donated to CMHA Toronto youth mental health programs.
