PROJECT
AT A GLANCE
Life on the Line 2020-21 was a public art project and mental health awareness campaign on the Toronto TTC Subway.
The campaign focused on supporting loved ones mental health. Ten artworks relating to mental health by ten different artists were exhibited across 200 20" x 27" posters on the Line 1 Subway from November 16th, 2020 - January 16th, 2021 to raise awareness and funds for the Canadian Mental Health Association Toronto's Family Outreach and Response Program.
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50 limited edition (signed & numbered) prints of each of the ten selected works were available for sale in our e-commerce store, where 75% of all sales will be donated to the CMHA Toronto's Family Outreach and Response Program (the other 25% will be paid to artists).
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We partnered with Unsinkable, a mental health storytelling platform founded by Olympian Silken Laumann, who published the artist's mental health stories throughout the campaign.
Exhibited across two-hundred 20" x 27" posters on the
Toronto TTC Line 1 subway
Displayed across 375 TTC subway platform screens
Artist mental health stories published on
Unsinkable, a national storytelling platform
PARTNERS
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SUPPORTED BY
IN-KIND
ARTISTS &
ARTWORK
10 Ontario-based artists were selected for Life on the Line through a 'call for submissions' process*. Artwork is now being exhibited across 200 20" x 27" posters on the Toronto TTC's Line 1 Subway, until January 16th, 2021.
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Limited edition, signed and numbered prints of the selected works (11" x 14") are now available for sale in our online store; printed on Hahnehmuhle Bright White Rag paper. 75% of all print sales will be donated to the Canadian Mental Health Association Toronto's Family Outreach and Response Program.
*Juried by: Claudette Abrams Workman Arts, Ashley Mulvihill Ninth Editions, Umbereen Inayet City of Toronto, Cory Bartlett CMHA Toronto, Megan Kee Twentytwenty Arts, and Stella Melchiori Twentytwenty Arts.
